The MDA is committed to the success of Throttle Muscle and installers utilizing the program. It is that commitment that gives us a competitive advantage.
MDA and Throttle Muscle will provide several elements of marketing and point of purchase items to support the Throttle Muscle Program. These elements will be professionally designed and manufactured to meet the needs of our individual installers. We will also provide each installer with an activation guide on how to implement our products into everyday service offerings. We will also offer each installer quarterly donation recap reports and certificates to display on location.
Point of Purchase materials provided will include the installer's choice of lobby posters, window clings, computer toppers, banners and flyers.
Throttle Muscle will provide each installer an activation guide with best practices in implementing the Throttle Muscle Program. We will also provide sales aids such as brochures.
The most important part of any giving program is follow up to the donor organization. MDA is well versed in providing positive motivation and recognition for donations received.
As most of us recognize, customer's want to be acknowledged for their donation. Many installers tie Throttle Muscle products to other MDA giving programs. For this reason, Throttle Muscle provides certain value added items free of charge.
Similar to MDA's Shamrock program, a Make A Muscle Card is a card the customer can write their name and donation amount on and display in the service center. This serves as a positive reinforcement for the donor and other customers.
MDA and Throttle Muscle are not just looking to be donation collectors. We want to touch the lives of others. By supplying a donor with a wristband, we are providing an external reminder to check out the MDA and what they offer.